Archive for June, 2009

Mobile Dating – Around the World

Saturday, June 13th, 2009

Mobile Dating – Around the World
Have you ever had a mobile date? Mobile dating is the next big trend in dating. You know how cell phones can know where you are at all times? Well like other technological advancements that have gone before, this one has been co-opted into the wicked world of dating.

Mobile dating starts out like regular internet dating – which by now everyone should be familiar with. You register, you fill out your personal details (usually telling a few lies along the way), and you upload a photo taken before you got fat or lost what was left of your hair. Then you browse the profiles of others, and send messages and ‘winks’ to all the hot ones. They ignore you, and so you gradually lower your standards until someone, anyone, responds favorably to your messages. You chat for a while via email, and then set up what turns out to be a crushingly disappointing date with someone who is either way out of your league or can no longer see their feet. This is your life.

Anyway – that last bit isn’t true, because mobile dating actually diverges after the ‘upload a photo’ part. What it then does is turn your humble cell phone or PDA into a walking, talking weapon of mass seduction. Wherever you go, it broadcasts a love signal to anyone else in a certain radius of where you are. It might be the same zip code, or if your phone has Bluetooth and your service uses it, it might be within just 15 meters! Pretty crazy huh! Of course, surely if someone was that close to you, you could’ve just gone up to them and been humiliatingly rejected without the use of technology, but that’s progress for you.

The really interesting thing about the rise and rise of mobile dating technology is that its popularity is different in different parts of the world. This actually makes sense when you think about it. While you can see mobile dating being big in tech-savvy, high-density places such as New York or Los Angeles or London, people who live there already have many options. They could simply use an internet dating site for example – everyone has access to the internet and there are dozens of sites to choose from.
Consider the situation in a poorer country. Maybe not everyone has access to a broadband internet connection, and maybe social mores are such that casual dating is more or less taboo. Everyone still has a cell phone though, so mobile dating suddenly becomes much more attractive.

The fact is that you can be reasonably sure that most people in a downtown bar in New York will at least be happy to be hit on, even if they already have a partner and will reject you cruelly. In a place like Buenos Aires or Tel Aviv, this might not be the case, so having a service that discreetly broadcasts your desires to meet a single someone suddenly sounds like a very useful idea. Could mobile dating wind up as a non-US phenomenon?

Mobile Dates – hot right now

Friday, June 5th, 2009

Mobile Dates – hot right now

Going on mobile dates, it’s safe to say, is hot right now. We’re talking about in hipster tech-savvy places such as New York and London. But then again, everything to do with dating is hot in those places, because they’re full of young people who go there from all over the world in an effort to make their fortune. The question is, is mobile dating just a fad there, and will it be a fad in other places as well?

The answer may unfortunately be rather complex. While there has been plenty of buzz about mobile dating over the last couple of years in places such the US, UK and Australia, there is yet to be really strong evidence that it is taking any market share from traditional internet dating sites, which are at this point pretty obviously still the elephant in the dating room. It could be that all the hype and media around these services won’t lead to all that much. This is because the key to success for mobile dating is, unfortunately, success.

The fact is that mobile dating, particularly the kinds of service that matche people who are already geographically co-located, is only useful and attractive if there are lots of members. If a new member signs up only to find that there aren’t sufficient other members, then they are likely to discontinue their use of the service rather quickly, and maybe go back to services such as regular internet dating. This kind of ‘critical mass required’ effect can be seen in almost all other types of social media. For example, social networking site Facebook went from niche to mainstream massive overnight. Why? Because it reached a critical mass level of membership, which then convinced the masses that joining up was in their best interests. When half of your friends suddenly start talking about something, it’s natural to want to be a part of it too.

Even so, mobile dates will probably still succeed in the abovementioned cities such as New York and London, because there are so many potential users there that a mobile dating service (once a clear market leader is established), will be  able to maintain sufficient running membership that signing up is a good proposition for as-yet uninvolved young singles. It remains to be seen whether the same can be said for less populous cities that don’t attract migration like these cities do.

But what about other parts of the world? Interestingly, there is some evidence that mobile dating is set to take off in places such as India and South America. Why? Well first of all, in the poorer parts of India and South America there isn’t yet developed broadband infrastructure, and PC ownership is low, so reliable internet access for competitor services such as internet dating is not so readily available. Cell phone usage on the other hand, which is all you need for mobile dating, is huge in these places just like everywhere else. It’s entirely possible that what we’ll see in the future is a bifurcated world where mobile dating is big in isolated cities in the West, big in some poorer countries, but relatively unknown elsewhere.